INITIATIVES

Breast cancer is the most common type of cancer that affects Indian women. According to the Health Ministry of India, breast cancer ranks as the number one cancer among Indian females, with rates as high as 25.8 per 100,000 women and mortality of 12.7 per 100,000 women. The Ogaan Cancer Foundation (OCF) works towards generating awareness about breast cancer and raising funds to treat underprivileged women through a range of activities. Some of our key initiatives are:

ELLE CARNIVAL FOR A CAUSE
This fundraiser takes place in Mumbai & Delhi, in association with the Taj Group of Hotels. It receives support from over 1,500 people and partners with major brands across the fashion, decor and beauty industry. Entry for guests is exclusively through a donor card that must be purchased in advance. Along with fabulous music and shopping, guests can enjoy food, cocktails and various activities.

STAY A-BREAST
Stay A-Breast (SAB) is a new fundraising campaign – launched in 2019 as a partner event to the Elle Carnival for a Cause. The Campaign takes place across social media platforms during the month of April annually. Partner brands are offered a dedicated Instagram post on the @elleindia page along with a package of other deliverables for a donation of Rs.1 Lakh.

PINK RIBBON PROMOTIONS
To mark breast cancer awareness month (October), OCF ties up with a number of exclusive brands from the fashion, beauty, retail and hospitality industries with the aim of raising awareness and funds for early detection of breast cancer. Our partners roll out special offers through the month, which are then highlighted on ELLE's website and social media channels. A percentage of the sales proceeds are donated to the Ogaan Cancer Foundation.

WEAR PINK TO WORK DAY
As a part of the Breast Cancer awareness month in October, 140,000 people across 230 offices sport pink for the cause.

ILLUMINATIONS & WINDOW DISPLAYS
Many iconic properties across India are illuminated in pink on the last Friday of October. Pink Ribbon Promotion partners turn their stores pink to raise awareness about breast cancer.